Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how jrshopfronts.co.uk ("we," "us," "our," or "Site") collects, uses, and protects your personal information. We are committed to safeguarding your privacy in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Information We Collect
We collect the following types of information:
- Personal Data: Name, email address, and other contact details you voluntarily provide through forms or enquiries
- Technical Data: IP address, device identifiers, browser type, operating system, and referral URLs
- Cookies: Information stored via cookies and similar tracking technologies (see Cookie Policy section)
- Usage Data: Pages visited, time spent on Site, click patterns, and navigation behaviour
How We Use Information
We use collected information for the following purposes:
- Website analytics and performance measurement
- Affiliate tracking and commission calculation for casino partners
- Site improvement, personalisation, and user experience optimisation
- Responding to enquiries and providing customer support
- Compliance with legal and regulatory obligations
- Fraud prevention and security
Cookie Policy
Our Site uses cookies and similar technologies to enhance user experience and track affiliate activity.
Types of Cookies:
- Essential Cookies: Required for Site functionality
- Analytics Cookies: Google Analytics and similar tools to understand user behaviour
- Affiliate Tracking Cookies: Used to track referrals to casino partners and calculate commissions
- Marketing Cookies: For advertising and retargeting purposes
Opt-Out Options: You can disable cookies via your browser settings. Please note that disabling essential cookies may impact Site functionality. You may also opt out of analytics tracking by visiting the relevant third-party provider's opt-out mechanism (e.g., Google Analytics opt-out browser add-on).
Third-Party Links
Our Site contains links to external casino operators and affiliate partners. We are not responsible for the privacy practices, policies, or content of third-party websites. We strongly recommend reviewing the privacy policies of any external sites before providing personal information. Your interactions with linked casinos are governed by their respective terms and policies, not ours.
Your Rights
UK GDPR Rights: Under the UK GDPR and Data Protection Act 2018, you have the right to:
- Access your personal data
- Rectify inaccurate or incomplete data
- Request erasure ("right to be forgotten")
- Restrict processing
- Data portability
- Object to processing
- Lodge a complaint with the UK Information Commissioner's Office (ICO)
To exercise any of these rights, please contact us using the details below.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or to comply with legal obligations. Affiliate tracking data is typically retained for the duration required to settle commissions and resolve disputes. Analytics data is generally retained for up to 26 months. You may request deletion of your personal data at any time, subject to legal retention requirements.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:
Email: privacy@jrshopfronts.co.uk
Website: jrshopfronts.co.uk
We will respond to all enquiries within 30 days in accordance with UK GDPR requirements.